planning: treatment title,genre,slogan,prices,tones

In this task I asked 4 people their opinions on my choices and ideas for my magazine front cover. I asked about the slogans, prices, the masthead and tone/themes. I decided to video my target audience and hear what they have to say about my ideas and what the prefer. I then gathered all the videos and used final cut to put them into a video and crop, edit and use images to make it as best as it could be.

 For the slogan section I asked my target audience which ideas there preferred and why. The most common one which 3 out of the 4 people I asked said they prefer the slogan "play,pause,rewind" as they said " it has the most relation to music" and " short and simple". another common one which 2 out the 4 people said they liked was "love music, love this" and there reasons were " its catchy". Overall with my slogan I have decided to listen to my target audience as thats who I'm aiming my magazine at so their opinions matter a lot and go with the slogan, "play,pause,rewind". I like this slogan as well as its catchy, simple and includes music and as doing a pop magazine its a clear title to tell the audience what genre my magazine is.

 For the next section I asked people on what they think my masthead should be. I had many ideas of which I was very keen of. Out of everyone that I asked all of them said they liked "Audio Weekly" as they said it sound professional and as it is directed at an older target audience, late teens it can't sound to cheesy so I also like the masthead 'Audio Weekly". Some of my target audience also said that they liked "Charts" as they said " its want you want to see and hear about". I personally think it doesn't fit my magazine as good as "Audio Weekly" does and everyone liked "Audio Weekly" so This is the masthead I'm going to use as its not to cheesy, its bold, it sounds good and it isn't too short or too long to use.

 I then asked my audience about what kind of prices they would pay for this monthly magazine. I had many ranges from £1.50- £2.75. My audience gave a range of opinions. 2 of them said £1.50 and then another 2 said £1.50-£2.50. they said that if its £2.50 it would be a better quality magazine and it isn't a lot of pay each month. The reasons for people saying £1.50 they said as it is affordable, and more people will spend money on it and its a good price as its not to expensive and doesn't sound to cheap. overall I have decided to sell my magazine for £2.50 as its per month so i would need a suitable income from selling these magazines and also its a good price per month and it is affordable and as its more professional and for later teens I think that having a good price which isn't too cheap shows people that you magazine is more upmarket and isn't for just little kids or anything.

 The last ideas I showed my target audience was what tone/themes would they like to see in my magazine and what they think should be included and directed at. i gave many ideas from being formal to informal, from being direct to being personal and many more. All of the people I asked said they would want it to be formal as they said it looks more "sophisticated and professional" and if its aimed at the older target audience it can't be to informal. people also said it needs to be direct as it will appeal to the target audience and also make the audience engaged and want to read and buy my magazine so it can be personal and direct. They also said they want some gossip in the magazine as it needs a little gossip as the target audience are late teens so they like knowing about celebrities and what gossip which goes on and like to have an insight to whats happening and if they are the ones reading my magazine then it should include gossip.


Overall I have decided to use the themes, gossip about celebrities, formal as it is an upmarket magazine so can't be to informal but at the same time still be personal and direct so appeals to my target audience a lot more. IN conclusion this task has been very helpful as i know exactly what my target audience feels and thinks towards my ideas about my magazine and what I should and shouldn't include in it. it has also helped me to decided what to include and what they prefer and what they want to see on my magazine and appeals to them the most.